Wal-Mart reported last week that US revenue declined in part due to the decrease in the food stamp program that began on November 1st. Will they finally connect the dots, or dollars, between marginal wages and purchasing power?
Wal-Mart’s own employees have been eligible for food stamps because they are paid so little – a combination of the current minimum wage and providing less than full time employment. The company has been known to include food stamp applications as part of its new-hire package.
Low prices and a foot print in rural areas has created a customer base that includes food stamp beneficiaries. Some financial analysts estimate that 18 % – 20 % of all food stamps are used at Wal-Mart stores.
With an employee base of food stamp eligible personnel and a customer base of food stamp eligible people the reduction in the food stamp program has impacted the big box chain. When people have to choose between eating and buying a new pair of jeans, they forego the jeans.
Maybe the new CEO will be smart enough to figure it out. When people don’t make enough money to consume stuff, they don’t buy stuff. Wal-Mart’s economic model is unsustainable and the company’s significant role in the poorer areas of the US threatens the sustainability of local economies as well. This is the real reason why the minimum wage issue in particular and the “wealth gap” in general are serious matters for our nation’s future.